Halloween is a well-loved holiday in the US. It was popular back when I was a kid, but it is way more popular now—seemingly gaining popularity with each passing year. Part of its appeal is that it offers a lot of bang for your buck. Comparatively speaking, it doesn’t even make the list of top five when it comes to holiday spending.
According to the National Retail Federation’s annual survey Halloween retail spending will be $9 billion this year. That’s a little less than last year, but those planning on partaking in the festivities—175 million—plan to spend a record $86.79 each.
According to the survey 68 percent of Halloween shoppers will spend $3.2 billion on costumes. Seventy-four percent will spend $2.7 billion on decorations and a whopping 95% will be spending $2.6 billion on candy. I’ve already done my part on that one, but since I’ve also already broken into my stash I’ll have to purchase some more! Greeting cards are also a big part of this holiday, thirty-five percent of those celebrating will spend $400 million finding the perfect card that reflects their holiday sentiments.
Dressing pets in costumes is gaining popularity too—up 4 percent from last year. Almost 20 percent of Halloween participants plan to have costumes for Fido or Fluffy this year.
Interestingly the survey found that only 30 percent plan to take their kids trick-or-treating. I guess I’m not going to be the only one who’s eating the candy they bought themselves. No matter, whether you plan to take to the streets with your kids, visit a haunted house, or partake in some type of spooktacular event, there are plenty of Halloween festivities to enjoy.
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